Optimove, a leading CRM marketing solution provider, has announced a significant expansion into the iGaming sweepstakes sector. This move aims to enhance contestant experiences and foster loyalty among players. The company has introduced a turnkey solution specifically designed for iGaming sweepstakes companies, which promises to revolutionize the way these platforms operate.
New Clients in the Sweepstakes Domain
Optimove has secured three new clients in the sweepstakes domain: The Money Factory, MyPrize, and Chanced. These companies provide platforms for online contests and giveaways, offering contestants chances to win prizes through various games and promotions. By partnering with Optimove, these platforms aim to enhance their personalization, contestant loyalty, and brand growth.
Advanced Marketing AI
One of the key features of Optimove’s offering is its advanced marketing AI. This technology provides AI-driven insights, creation, and orchestration for better contestant understanding. It streamlines content creation and optimizes multichannel campaigns seamlessly, ensuring enhanced personalized experiences across channels and touchpoints. This capability is expected to significantly improve the engagement and retention rates of contestants on these platforms.
Personalization of Web and App Experiences
Optimove’s solution also includes the personalization of web and app experiences. Using Opti-X, Optimove’s Digital Experience Platform (DXP), the company serves personalized content and product recommendations across all digital touchpoints. This platform combines business rules with over 20 AI models, ensuring that each contestant receives a unique and engaging experience.
Enriched Customer Profiles
Another standout feature of Optimove’s offering is the creation of enriched customer profiles. The platform unifies historical, predictive, and real-time customer data from sources like CRM, service clouds, and data warehouses. This data is then used to create a comprehensive single-contestant view, allowing for more targeted and effective marketing strategies.
Dynamic Real-Time Marketing
Optimove’s dynamic real-time marketing capabilities combine sophisticated modeling with rich historical data. The platform uses real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages across all marketing channels. This ensures that contestants receive timely and relevant communications, further enhancing their engagement with the platform.
Continuous Optimization Loop
The continuous optimization loop is another critical component of Optimove’s offering. The platform leverages productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy. This allows for the continuous optimization of CRM marketing performance, ensuring that sweepstakes operators can maximize their return on investment.
Market Context and Growth
The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition. As more players enter the market, the need for advanced marketing solutions becomes increasingly important. Optimove’s expansion into this sector comes at a crucial time, offering sweepstakes operators the tools they need to stay competitive and foster contestant loyalty.
Expert Commentary
Tomer Imber, Senior Director of Sales at Optimove, emphasized the importance of fostering contestant loyalty and delivering highly personalized experiences in this competitive market. He expressed excitement about introducing their solution to sweepstakes operators, which will enhance engagement with contestants, driving loyalty and maximizing lifetime value.
Welcoming New Clients
Imber welcomed The Money Factory, MyPrizes, and Chanced.com as inaugural clients in this domain. He highlighted the potential for these platforms to leverage Optimove’s advanced CRM marketing solution to enhance their operations and provide a superior experience for their contestants.
About Optimove
Optimove is the first Customer-Led Marketing Platform used by iGaming and sports betting operators. The platform ensures that marketing always starts with the customer (player) instead of a campaign or product. Proven to deliver brands an average increase of 33% in customer lifetime value, Optimove provides unified player data, AI-led multichannel orchestration, and statistically credible incrementality measurement for every promotion, campaign, and journey.
Conclusion
Optimove’s expansion into the iGaming sweepstakes sector marks a significant milestone for the company. By partnering with leading sweepstakes platforms like The Money Factory, MyPrize, and Chanced, Optimove is set to revolutionize the way these companies operate. With its advanced marketing AI, personalized web and app experiences, enriched customer profiles, dynamic real-time marketing, and continuous optimization loop, Optimove offers a comprehensive solution that promises to enhance contestant engagement and loyalty. As the iGaming sweepstakes sector continues to grow, Optimove’s innovative approach will undoubtedly play a crucial role in shaping its future.
